We’re thrilled to share some exciting news — Pals & Co.™ has been featured in the June 2025 issue of The Toy Book, the toy industry’s premier trade publication!
The June issue spotlights what’s hot in specialty toys and gifts, and we’re honored to have not one, but two of our beloved plush lines highlighted among the best in the industry:
🍣 Bento Besties — Yummables™ Blind Box Plushies
These soft, snack-themed keychain plushies bring adorable foods like shrimp tempura, onigiri, and boba to life. Each surprise blind box contains one of 12 collectible characters — including rare and ultra-rare finds. Perfect for kids ages 3+ (and let’s be honest, food plushie fans of all ages)!
🧇 Brekkie Pals — Yummables™ Blind Box Plushies
Breakfast just got cuter. These plushies are inspired by morning favorites like pancakes, eggs, avocado toast, and juice. Each mystery box is packed with a breakfast-themed plush surprise that’s guaranteed to bring smiles. Also recommended for ages 3+, and priced at just $12.99.
A Big Thank You to The Toy Book
Being featured in The Toy Book is a huge moment for us. As the go-to resource for the toy industry since 1984, their recognition reinforces our mission: bringing joy, wonder, and irresistible cuteness to every child’s (and collector’s) day.
This issue is jam-packed with 2025’s trendsetting toys, insight into industry challenges like tariffs, and inspiring stories from independent toy store owners across the country. We’re beyond proud to be part of the mix.
What’s Next for Pals & Co.?
We’re not stopping here. Our team is hard at work expanding the Yummables™ universe — stay tuned for exciting new themes and characters launching soon!
📍 If you spot Yummables in the while please snap a pic and tag us @palsand.co with #YummablesInTheWild — we’d love to see it!
Thank you for being a part of our journey and for supporting small but mighty brands like ours.
With gratitude,
The Pals & Co. Team 💖